[FADE IN]

[A young boy sits at a table in the kitchen. Outside the window we see the morning sun rising in a rich blue sky over rolling green hills and yellow flowers. The young boy's ravishing mother stands by the kitchen counter, looking busy making bag lunches.]

[Close up of the boy looking dejectedly at his bowl of cereal.]

Boy: "Mom, I'm sick of ordinary cereals! Don't you have anything new?"

Mom: "Try this, honey!" [hands the boy a colorful package, the words Haskell emblazoned across the front and top, over a large lambda logo]

Boy: [after pouring the cereal flakes into his bowl and cramming a spoonful into his mouth] "Mmm! What is it?"

Mom: "It's called Haskell! The ingredients are all natural! No chemical additives!"

Boy: "And it tastes great too!" [rotates his baseball cap back-to-front and with a look of determination starts shoveling the flakes greedily down his throat]

[Pan to Dad walking in, suit jacket draped over one arm and still fumbling boyishly with his tie.]

Dad: "Gosh! Something sure smells good this morning!" [sniffs experimentally at the Haskell flakes, then notices the box of Haskell cereal sitting prominently in the middle of the table; lifts the box and peers at it; suddenly his eyes widen with recognition] "Hey! Is this that Haskell I've been hearing about?"

Mom: "Yes, it's new and improved!" [takes the Haskell box and taps one finger conspicuously at the place where a large "1.4" is visible]

Dad: "Wow, count me in too!" [forgets about his tie and slips quickly into a chair at the breakfast table; lifts an empty cereal bowl expectantly in Mom's direction]

Mom: [smiles as if she knew this would happen, then steps forward, holds the box of Haskell in both hands next to her glowing face and looks straight at the camera] "Haskell! A great way to start the morning!"

Dad: [in the background, whining] "Honey!"

Mom: [now laughing, shakes her head as if to say 'tsk, tsk', and hurries back to the table to serve her hubby a fresh bowl of Haskell flakes]

[FADE OUT]

Frank Christoph, Next Solution Co.
christo@nextsolution.co.jp